Kipaya* is a product designer and occasional raffle contest winner based in New York City 馃殨

*kuh 路 pie 路 uh

Good Inside Design System 馃敀

Consolidating scattered Figma libraries into a cohesive, accessible, token-driven design system that clarified brand standards and enabled faster decision-making

B2C Referral Experience Redesign 馃敀

Redesigning Betterment's Refer-A-Friend experience to support a new time-sensitive offer while laying the groundwork for a more flexible rewards infrastructure in the future

Rethinking how to sell Goal-based invest 馃敀

Redesigning a dormant recommendation flow to help new users understand goal-based investing and see Betterment as a place to manage multiple financial goals, not just one account

B2B Dashboard Redesign

Bringing hOp鈥檚 web-based customer dashboard into alignment with its user-facing mobile app through a shared system of styles, components, and patterns

Mobile-first Design System

Defining a cohesive visual language and foundational design system to support a newly-formed design and engineering team in preparation for a major product launch